2023-02-21 Product news

Supply, sustainability top of mind for Canada’s wheat customers

Cereals Canada’s new crop missions found millers and bakers eager to ensure their wheat supply amid global food insecurity.

This article covers the recent Cereals Canada new crop mission and the Latin American millers and bakers keen to learn about Canadian farmers’ sustainability practices.


View the full article on manitobacooperator.ca


“...“There was a lot that we just weren’t letting people know that we actually do,” said Sheila Elder, a farmer from Wawanesa.


Elder participated in Cereals Canada’s crop mission to Latin America in December. The trip took members of the Canadian wheat value chain to Mexico, Colombia, Peru, Ecuador and Chile. It was one of four missions this winter. Other delegations went to Asia, Europe, Africa and the Middle East.”

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